We know you care very much about your reputation. You don’t take the trust families have put in your hands lightly. You understand how important it is to get a funeral service right the first time. Thus, you want a team that’s focused and at the top of their game to provide the comfort, support and healing families need. Rest assured, we’re on the same page. Our Reputation Enhancer service delivers.

Do you want to grow your service calls, open a second location or gain more community awareness? You need a strategy. Enhancing your reputation requires developing a strategy. This strategy is created by us all together, through our innovative Funeral Brand BibleTM workbook.

We collectively create and co-sign a strategy that will help us track and reach your goals. Then we development any materials needed and implement the strategy as well as provide support to ensure success. We break this down into three phases.

• Facilitated Discovery Session: A collaborative session to uncover your funeral home’s unique strengths, values, and goals.
• Creation of a Funeral Brand Bible: A comprehensive document outlining your brand’s mission, vision, values, and messaging.
• Creation of a Logo and Brand Identity System: Design of a distinctive logo and cohesive visual identity that reflects your brand’s essence.
• Brand Guides: Detailed guidelines to ensure consistent application of your brand across all touchpoints.
• Keepsake Presentation Kit: A curated collection of personalized keepsakes to enhance the family’s experience and memorialize their loved ones.
• Funeral Experience Audit: An in-depth assessment of your current funeral services to identify areas for improvement and enhancement.
• In-House Production Equipment Recommendation List: A tailored list of recommended equipment to streamline your in-house production capabilities.

• Strategy Implementation: Execution of the developed strategy to enhance your brand’s reputation and grow your firm.
• Training: Training the funeral home staff on best practices for delivering a memorable and supportive experience.
• Integration: Seamlessly integrating the new branding and keepsake elements into the funeral home’s existing services.
• Design of Signage & Marketing Collateral: Including your GPL, service packages, brochures, business cards and onboarding documents to promote your services.

Partner Tier (Done-With-You Service):

• Email Marketing: Targeted email campaigns to engage and inform your community.
• Healing Journey Email Series: A series of supportive emails & grief journals to guide families through their grief journey and help them heal.
• Brand Reputation Management: Ongoing monitoring and management of your brand’s online presence and reputation.
• Monthly Impact Report: A detailed report tracking the effectiveness of implemented strategies and their impact on your business.
• Monthly Coaching Calls: Regular calls to provide guidance, support, and strategic advice.
• Become a Keepsake Distributor: Receive our keepsakes at wholesale rates to create an additional revenue stream.

Pro Tier (Done-For-You Service):

• Everything in Partner PLUS
• Content Marketing: Development and implementation of a content marketing plan including the creation of social media posts.
• Graphic Design Services: Comprehensive design services for all your marketing and branding needs.
• Copy and Obituary Writing: Professional writing services to craft meaningful and respectful tributes.
• Strategy support: Proactive monitoring, adjustment and implementation of brand strategy.

These services are bundled in our Reputation Enhancer subscription service

Our Reputation Enhancer Service is broken down into two investments.

Foundation & Implementation Phases (One time fee)

$8,000 Total Initial Investment

Financing option available.

Support Phase (Monthly)

$500 Partner Tier

$1,000 Pro Tier

Each tier requires a 6 month commitment

Cherished Keepsakes provides creative agency level experience at a fraction of the cost!

Why not just hire in-house?

The Reputation Enhancer service is a comprehensive service that brings in multiple positions under one service. If you were to hire people for the roles this service covers you’d expect to pay the annual salaries listed below.

• Facilitated discovery session: $4,000
• Brand Manager: $101,000
• Graphic Designer: $59,100
• Content Marketing &
• Social Media Manager: $54,500
• Copy Writer: $58,000
• Taxes, insurance, etc. (25%) $69,150

Total $345,750