Value we bring to the table
Why firms use us
Cherished Keepsakes is unique – we blend over a decade of branding expertise with direct insights from working with families. An unforgettable funeral experience will strengthen your firm’s reputation and impact your growth. Let us fill any gaps in the experience families have working with your firm and provide what your families need. This saves you time allowing you to focus on what you do best.
Creating A Transformational Funeral Experience
The Key to Enhancing Your Reputation
We help firms create a funeral experience that transforms families and puts them on the path to healing. This enhances your reputation and we utilize three divisions to accomplish this task:
Product Division
We have a large line of personalized memorial keepsakes such as funeral programs, prayer cards, register books and more. We can print and ship or provide digital PDFs to print locally. Click on the image above to learn more about our products.
Support Division
Our Reputation Enhancer service helps strengthen your firm’s brand and reputation, so you stand out and are viewed as the best choice for the ideal families you want to serve. Click on the image above to learn more.
After Care Division
Families still need help, guidance and support after the service has passed. Our aftercare services provide them the aid they need to begin to heal from their grief while ensuring you stay top of mind with them as the funeral home that provides the value and support they need. Click on the image above to learn more.
Because of your process and attention to detail Pastors know when my funeral home serves a family and when we don’t.”
Dionne Miller-Brown, Charlotte Mortuary ServicesWhat is the funeral Experience?
It’s the experience a family has working with your firm. It starts long before a family has chosen you to care for their loved one. There are many places, touch points, where a family interacts with your funeral brand in their journey to laying their loved one to rest. We position you as the best choice at each point in their journey. We break the funeral experience down to three stages.
Stage 1:
Before a Family Chooses You
- Content & Email Marketing
- Website
- Community Awareness & Support
- Branding & Positioning
- Facility
- Process & Transparency
Stage 2:
When a Family Chooses You
- Onboarding
- Family Meeting
- Reminders & Assistance
- Resources
- Keepsakes
- Fleet Vehicles
- Staff & Uniforms
- Funeral Service Process
- Vendors & Clergy
Stage 3:
After the Service Has Passed
- Aftercare support
- Surveys
- Additional Assistance
WHAT DO YOU HAVE IN COMMON WITH RESTAURANTS?
How funeral homes are like a restaurant
Of course, the food has to be good in order for you to go back to a restaurant. But, what if the service is bad, the bathrooms are dirty or a mouse runs through the dining room? It doesn’t matter how good the food is, you’ll most likely not be going back.
Just like the entire experience at a restaurant has to be good to gain repeat business the entire experience a family has working with your funeral home has to stand out for them to come back. Let’s see if your funeral experience stands out. Take the quiz below to find out.
I love working with you because I never have to worry about you
Creisha Lewis, C. Lewis & SonOur Process to Enhance Your Reputation
When families want to honor their loved one and heal from their grief our goal is position you as the best choice. This is our process to accomplish that goal.
Discovery:
A deep dive into your brand, ideal family, revenue ecosystem and more
Strategy:
Creation of an achievable plan to get you from where you are to where you want to be
Implementation: Creation of any materials, staff and technology needed to launch our plan and then get going.
Keepsake Launch: Implement our product line of memorial keepsakes at your funeral home to help you stand out.
Support:
Monitor and track the progress of our strategy and make adjustments to ensure success as well as launch additional support services to enhance your funeral experience.
- AJ Spears Funeral Home — Cambridge, MA
- Batchelor Bros. Funeral Est. — Goldsboro, NC
- Brady & Fallon Funeral Home — Boston, MA
- Bell & Clark Funeral Home — West Pam Beach, FL
- Charlotte Mortuary Services — Charlotte, NC
- Don Summers Funeral Chapel — Temple, TX
- E.E. McDonald Funeral Home — Meridian, MS
- Hart Funeral Service — Asheville, NC
- Ideal Funeral Parlor — Florence, SC
- James Funeral Home — Huntersville, NC
- Joseph Russo Funeral Home — Roslindale, MA
- Jenkins Funeral Home — Mansfield, LA
- LH Stubbs Funeral & Cremation — West Palm Beach, FL
- Mann & Rodgers Funeral Home — Boston, MA
- McCain Funeral Home — Morganton, NC
- Paradise Mortuary & Cremation — Marietta, GA
- Prestige Funeral Home — Dillon, SC
- Riley Antoine Funeral Home — Boston, MA
- Smith Funeral Home & Chapel – Hannibal, MO
- Waters Funeral Home – Vandalia, MO
- WH Bryant AE Grier Funeral Home — Mooresville, NC
Our Promise to You
Cherished Keepsakes is dedicated to empowering your funeral home with tools and services that foster healing and drive business growth. We promise a partnership that extends your compassionate reach beyond the service, creating enduring connections and ensuring your firm’s legacy in the community. I look forward to working with you to honor the legacies in our care.
George Paul III,
Founder
We don’t just want your business. We want to keep you in business.
Click here to discuss with our team how branding can transform your funeral home.
Browse through our
Featured Articles
Strategize or Die
Having a strategy is crucial in the funeral industry. You can’t combat the rise in cremation, competition and gentrification without it.
Do You Have Stark Raving Mad Families?
I’m not talking about difficult to deal with families that border on being insane.
There Are No Do-Overs
I was reading the NFDA’s annual survey and one fact stood out to me.
